The Public Relations Specialist coordinates and executes PR strategies for Viverae® as a means of growing visibility, interaction, and awareness of the brand. This position develops and coordinates PR, media relations, award strategies and submissions, and digital media activities for the organization including creating and submitting award packages, writing press releases, speeches, and articles, pitching news stories and sharing content via traditional, social, and digital media sources. The Public Relations Specialist will establish and maintain good-natured, cooperative relationships with local and national news media within, but not limited to, the healthcare, technology, wellness, and benefits space, and maintains a media database. Additionally, the PR Specialist is responsible for the facilitation and management of monthly Company Connections. Works collaboratively with various stakeholders in the organization including but not limited to, Marketing, Executive Management, Product & Innovation, Sales IS, and Client Services.